Sunday, December 26, 2010

Survey says #1 Pain of WNY Business Owners is....

You guessed it – my recent survey of WNY Business Owners says the #1 pain is -

“ Not enough time to get it all done”!

53% of those surveyed said this is one of their top 3 pains.

The best solution?

If you experience this Pain , then I have one part of the solution – the “HOW TO” and it is FREE – but the second part is the key :

Do you have the WANT TO? The commitment to start some new habits. It isn’t hard, it just takes a few key actions, but it requires commitment.

If you are ready to deal with this big issue then keep reading:

I have developed a series of 5 Proven Tips from the best people in the business - which include coach’s letters, videos and audios that will walk you through how to wrestle this pain to the ground and become a much more effective leader and person.

It’s Free all you have to do is CLICK HERE and sign up and you will receive one every other day for 10 days. Block your calendar for 15 minutes each of those days and focus on this HOW TO. This is not the usual list making, a,b,c ranking stuff – this is simple and logical steps to be more productive.

These same tools can be used to teach your whole team how to be more effective and more productive while taking a lot of the stress out of their life.

Simply CLICK HERE and we will deliver a tip every other day to your inbox.


All the best,

Rick W. Wallace
President/Business Coach
Next Level Coaching LLC
More Money, More Time, Better Team
716-479-7719

Thursday, December 16, 2010

3 tips to improve your email marketing

3 Tips to
Improve Your Email Marketing
Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.

Give subscribers what they want.
The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. Why? Because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will skyrocket.
So offer something of value in every email you send, such as industry research, tips and tricks, discounts, and more. Not only will this establish your credibility as an expert, it will reduce spam complaints.


Get to know your readers.
In order to deliver relevant content, you need to Define and profile your Ideal Customer there wants, needs, pains and fears. If you don't already know the answer, you can find out by conducting an NPS survey and then calling and interviewing 5-7 customers that represent your Ideal Customer you like them and they value and love doing business with you. Ask them the questions above. .
Once you know what their wants, needs , pains and fears are you can begin to offer them relevant information that will address those issues. Guess what? There are people just like them out there who share these same issues and will be attracted to your “free information” . This knowledge will help you send relevant messages to each person.


Have a Marketing Machine setup to automatically follow up.
By signing up and asking for your “offer” they now have give you permission to follow up and have ongoing conversations with them. Don’t sell keep sending them more relevant information in the form of Tips, White papers, E-newsletters that don’t sell but instead educate and inform. These should be set up and sent out automatically on a regular basis. Over time something will trigger them and they will be ready to buy and when that time comes they will trust you and contact you.