3 tips to improve your email marketing

3 Tips to
Improve Your Email Marketing
Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.

Give subscribers what they want.
The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. Why? Because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will skyrocket.
So offer something of value in every email you send, such as industry research, tips and tricks, discounts, and more. Not only will this establish your credibility as an expert, it will reduce spam complaints.


Get to know your readers.
In order to deliver relevant content, you need to Define and profile your Ideal Customer there wants, needs, pains and fears. If you don't already know the answer, you can find out by conducting an NPS survey and then calling and interviewing 5-7 customers that represent your Ideal Customer you like them and they value and love doing business with you. Ask them the questions above. .
Once you know what their wants, needs , pains and fears are you can begin to offer them relevant information that will address those issues. Guess what? There are people just like them out there who share these same issues and will be attracted to your “free information” . This knowledge will help you send relevant messages to each person.


Have a Marketing Machine setup to automatically follow up.
By signing up and asking for your “offer” they now have give you permission to follow up and have ongoing conversations with them. Don’t sell keep sending them more relevant information in the form of Tips, White papers, E-newsletters that don’t sell but instead educate and inform. These should be set up and sent out automatically on a regular basis. Over time something will trigger them and they will be ready to buy and when that time comes they will trust you and contact you.

Serving vs. Pleasing

Since we were kids we have been taught to please people. Do things so they will like us. As we grow older we keep it up. We work hard at getting people to like us and our business. As salespeople we work hard to be friendly and likable. “People buy from people they like.” Right?

You know there is a better and more profitable way. Serve people. Customers and prospects will become loyal and big fans of companies and people that serve them. The people you attract to your business will come back because they were served and those are the people that are willing to pay more and stay around because they value those that serve.

People that come on board because they are pleased by you will not be as loyal. Offer a coupon, introductory price, slick sales pitch, take them out to lunch, golf, etc. please them and make them like you.

No loyalty in that, no value in that, once it is over.

Serve them, help them, demonstrate how your products and services can satisfy their needs and wants and overcome their fears and you have a customer for life.

Click here for free download of an audio from Steve Chandler – “Serving vs. Pleasing”
Listen or burn a CD.

Https://www.box.net/clubfearless

Seth Godin short video on social marketing and the need to serve, not please.

http://www.youtube.com/watch?v=OujgPgNCLvk

This is one way I serve. More to come.


Rick Wallace
“Closing the gap between the your Dream and the Reality of owning a business”