Tuesday, June 29, 2010

Serving vs. Pleasing

Since we were kids we have been taught to please people. Do things so they will like us. As we grow older we keep it up. We work hard at getting people to like us and our business. As salespeople we work hard to be friendly and likable. “People buy from people they like.” Right?

You know there is a better and more profitable way. Serve people. Customers and prospects will become loyal and big fans of companies and people that serve them. The people you attract to your business will come back because they were served and those are the people that are willing to pay more and stay around because they value those that serve.

People that come on board because they are pleased by you will not be as loyal. Offer a coupon, introductory price, slick sales pitch, take them out to lunch, golf, etc. please them and make them like you.

No loyalty in that, no value in that, once it is over.

Serve them, help them, demonstrate how your products and services can satisfy their needs and wants and overcome their fears and you have a customer for life.

Click here for free download of an audio from Steve Chandler – “Serving vs. Pleasing”
Listen or burn a CD.

Https://www.box.net/clubfearless

Seth Godin short video on social marketing and the need to serve, not please.

http://www.youtube.com/watch?v=OujgPgNCLvk

This is one way I serve. More to come.


Rick Wallace
“Closing the gap between the your Dream and the Reality of owning a business”

Sunday, June 20, 2010

“I can’t find good people”

The first and most common false belief I hear when talking to business owners is “I can’t find any good salespeople” or ”my salespeople aren’t good enough but I don’t want to hire someone else because they won’t be any better”. You get the point.As Jim Collins says “ the most important questions in a business are not the “what” questions, but the “who” questions.In the same vein Seth says “Everyone says try harder. We are all trying as hard as we can. Why not try different”I know a proven, successful process to hire A Players not just for sales but for every position. Take 9 minutes and download this MP3 Audio or simply listen.

http://www.box.net/shared/vs8qjad9g4

You can find more information on my website under resourses - Hiring and Recruitingwww.next-level-coaching.com

This is relevant to everyone trying to grow their company.

Rick Wallace

“Closing the gap between the your Dream and the Reality of owning a business

Monday, June 14, 2010

On Being Relevant

I’m starting a new blog and I want to make sure the information I share in this blog is relevant to the readers.

You see, it will be a bother if it is not.

Yet if it is, it will be looked upon as a quick read that will serve the readership and thus be read because;

It will be relevant.

It will be relevant to those of you that want to learn how to close the gap between the Dream you had when you started your business and the Reality you are now living.

Actually Excuting and Folowing up on the ideas and processes you know will improve your business or your career.

It will be relevant if you have ever been frustrated with these thoughts and questions:

“We never follow through"
"I can’t find good people”
“ There is not enough time to do it all”
“This business depends too much on me”
“There is not enough profit”
“ I can’t seem to grow”
“Is my marketing effective?”
“Will I ever be able to retire”
“Have I lost the passion”

As part of this blog I will be making available to those that find it relevant a treasure trove of information and best practices that I know work and will address those frustrations above.

Articles, Ebooks, Audios, Powerpoints free for those who think it relevant.

If it is relevant please follow me. Please opt out below if it is not relevant.
Or
Hang around a while and see. You can always opt out when it isn’t relevant anymore.

Success - Do the right things, in small amounts, over a long period of time.

And be relevant to your customers and prospects so they will follow you.

Seth Godin short video on social marketing - relevance vs. mass marketing

http://www.youtube.com/watch?v=OujgPgNCLvk


Rick Wallace
“Closing the gap between your Dream and the Reality of owning a business”

Monday, June 7, 2010

Fear - How it Effects Your Leadership and Sales Skills

Fear - that's right fear is something as leaders and salespeople that we need to understand how it effects our interactions with our employees and our prospects.

The link below will take you to a audio program from Steve Chandler that brings a fresh new prospective to how Fear effects our ability to come to agreement with employees and prospects.

It takes 20 minutes to listen to it but I guarantee is will provide some real insights on how to improve your sales and leadership skills.

https://www.box.net/shared/y5p83klqyd