Serving vs. Pleasing

Since we were kids we have been taught to please people. Do things so they will like us. As we grow older we keep it up. We work hard at getting people to like us and our business. As salespeople we work hard to be friendly and likable. “People buy from people they like.” Right?

You know there is a better and more profitable way. Serve people. Customers and prospects will become loyal and big fans of companies and people that serve them. The people you attract to your business will come back because they were served and those are the people that are willing to pay more and stay around because they value those that serve.

People that come on board because they are pleased by you will not be as loyal. Offer a coupon, introductory price, slick sales pitch, take them out to lunch, golf, etc. please them and make them like you.

No loyalty in that, no value in that, once it is over.

Serve them, help them, demonstrate how your products and services can satisfy their needs and wants and overcome their fears and you have a customer for life.

Click here for free download of an audio from Steve Chandler – “Serving vs. Pleasing”
Listen or burn a CD.

Https://www.box.net/clubfearless

Seth Godin short video on social marketing and the need to serve, not please.

http://www.youtube.com/watch?v=OujgPgNCLvk

This is one way I serve. More to come.


Rick Wallace
“Closing the gap between the your Dream and the Reality of owning a business”