Top 8 Ideas to Supercharge Your Marketing

"Companies who excel at lead nurturing get 50% more sales ready leads at 33% less cost." 

-Brian Tracy  

Working with clients in many different businesses from all across North America I find the pain points are always the same. One of them is often "my marketing is not working!"

I cannot go into the entire solution in this post but the biggest problem most have is that they don't follow up and nurture the leads they are getting. People don't buy when you want them to, they buy when they want or need to.

80% of all purchases are made between the 5^th and 12^th touch/contact. No one follows up that many times. In fact only 10% of businesses follow up more than 3 times.

That means marketing has to consistently follow up with content/TIPS that are purely information relevant to the Ideal Prospects and your customers.
NO SELLING - and to be relevant this information needs to be focused on their pains.

So how do you build the TIPS/Content? It is easy and would take someone in your company 1 hour per week as a Rock to do it. See ideas of how to build the list of things to write or video about. Then take an hour a week and start writing. Week after week you will build a backlog of TIPS and before you know it you will be months ahead of the curve. I do a TIP every week - you are reading one and I have them in a queue for 3 more months. Lots of content is on the internet - steal where you can and give the author credit. (I took an article by John Sonnhalter and edited it for this post).

Top 8 Ideas For Refreshing your Marketing:

1. Less content (short 2 minutes to read or watch) will mean more impact and get read- make TIPS more meaningful.
2. Develop a list of the top 25 questions coming from your customers, then write TIPS about them and provide answers.
3. Sit down with every salesperson and ask them what their customers biggest pain points are - provide TIPS to address them.
4. Develop a series of stories for your industry on an aspect no one has covered before - what better way of becoming a thought leader.
5. Send out weekly or biweekly TIPS to all customers and leads to nurture them over time (no selling, just content that informs and service to build trust).

Generating new leads

6. Commission a piece of research (survey) that is important to your Ideal Customers/Prospects and then share it with them as a "free offer".
7. Define or review your Ideal Customer Profile and consider doing directed email or post card touches making a "FREE Offer" that solves a pain (do 20 a week and have sales follow up on each of them to make the offer in person or over the phone
8. Make sure Web landing page has only one "Free Offer" on it.

Make follow up, nurturing of leads with non selling TIPS a Rock for your 1^st Quarter.

All the best,

Rick Wallace