Remarkable - Do People Remark About Your Business?

"You will get all you want in life, if you help enough other people get what they want."

- Zig Ziglar 

 

For the last 50 years businesses could thrive with an average product or service. Why? Because the demand was such that we needed many businesses just to take care of all the people that wanted to buy something. People were affluent and not as concerned about every dollar they spent.

This is no longer the case. If you look at highly successful companies today they have one thing in common:

They have great products and/or services.

Not ok, not good, not acceptable but, remarkable products and/or services.

A recent study showed 84% of purchases in the US involved "word of mouth".

Look at the word "remarkable". It means people are so happy they are remarking about something.

If your product/service is not great or remarkable, your future is suspect. How do you know?

If you are having to resort to lowering your prices, your repeat business is low and people are not referring you - you are in trouble.

What do you do? Start today asking people as they buy from you to rate your product/service on a scale of 1-10. If you don't get a 9-10 then ask "what could we do to make this a 9-10 for you"? Listen and keep improving on the things you hear frequently from them. Surprise people. Don't satisfy them - that is not remarkable. 

Conduct an NPS survey. Two questions. "On scale of 1-10 how likely would you be to refer us to friends and associates?" and "What experiences have you had with us that influenced how you answered question #1"? 

It all starts and ends here.  

Is your business Remarkable?