Entrepreneurs - What, How - But Do You Know Why?

"I don't know what your destiny will be, but one thing I know: The only ones among you who will be really happy are those who sought and found out how to serve."

-- Albert Schweitzer, Humanitarian

Your Core Purpose (your Why) - do you know what it is? The something you are pursuing that is bigger than the What you do and How you do it? Are you always trying to please or have you found your purpose, your why, and serving others in some way?

This is the thing that if you know what it is and you pursued it each day would keep you and your employees fired up. Yes I mean fired up to come to work every day. Everyone aligned and engaged.

How about a janitorial service? How could they possibly find a purpose (or why) that would inspire them and their employees? Take 5 minutes and watch John Janisch TEDx talk on the book Dream Manager. Follow it up with Simon Sintek on his famous talk on Start with Why. (Videos are 5 minutes and 18 minutes respectively.) 

Shared Purpose - it is one of the top things employees across the U.S. value in their work life. Define yours and your company's and then talk about it and discuss it all the time. As Simon says below, "Employees will work for your money, but if they believe what you believe they will give you their blood, sweat and tears."

Rethinking Commitment: John Jantsch at TEDxKC

https://www.youtube.com/watch?v=bXmDaykZobc 

Start with why - how great leaders inspire action | Simon Sinek | TEDxPugetSound

http://youtu.be/u4ZoJKF_VuA 

My purpose (my why) is helping people exceed their expectations and reach their dreams. I do that through learning, sharing the learning and creative problem solving. All of this I love to do, add the most value when I'm doing it and have a passion for. I do it 80-90% of the day and it is most alive I have been in 35 years of working.

If you want to uncover your why go to www.imperative.com and take the quiz.

Regards,
Rick Wallace