"The cave you fear to enter holds the treasure you
seek."
- Joseph
Campbell
Why do business people need a
coach or, better still, want a coach?
Think about athletes - even the
best in the world - why do you think they seek out coaching? They can't afford
to be average. They have to be, and stay, at the top of their game or they lose
their jobs and soon their careers.
The way the world is today, people
in business can't afford to be mediocre or average, or they will lose their
jobs and their livelihood. Much of the "conventional wisdom" has
proven to be obsolete and sometimes just wrong. We are truly in a global
marketplace where technology and information is changing and so prolific you
can't keep up with it on your own.
A coach can sort it all out and
bring you up to date on best practices, help you question your beliefs, and be
the accountability you need to prioritize and get the right things done.
Is talking to a coach your dark
cave? Maybe that is where the treasure is.
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