Watch this 2 minute video and use your imagination.
How would you like to have your business card take a prospect ,in less than a second, to a video on your company or to recording of your Value Proposition?
Or your website landing page or a coupon or special that you could change every day - if you wanted to?
How about on retail shelf – one click and they are seeing a video on the product?
How about a newspaper or magazine ad that with a click of their smart phone they are sent to a special offer or video?
Click on this link and watch my 2 minute video that demonstrates this new technology. It’s free and easy to implement. The apps are free for the phones and the code can be generated and printed in 2 minutes
On free websites.
http://www.youtube.com/watch?v=EUAt7WtG_EE
All the Best,
Rick Wallace
Friday, January 21, 2011
Sunday, December 26, 2010
Survey says #1 Pain of WNY Business Owners is....
You guessed it – my recent survey of WNY Business Owners says the #1 pain is -
“ Not enough time to get it all done”!
53% of those surveyed said this is one of their top 3 pains.
The best solution?
If you experience this Pain , then I have one part of the solution – the “HOW TO” and it is FREE – but the second part is the key :
Do you have the WANT TO? The commitment to start some new habits. It isn’t hard, it just takes a few key actions, but it requires commitment.
If you are ready to deal with this big issue then keep reading:
I have developed a series of 5 Proven Tips from the best people in the business - which include coach’s letters, videos and audios that will walk you through how to wrestle this pain to the ground and become a much more effective leader and person.
It’s Free all you have to do is CLICK HERE and sign up and you will receive one every other day for 10 days. Block your calendar for 15 minutes each of those days and focus on this HOW TO. This is not the usual list making, a,b,c ranking stuff – this is simple and logical steps to be more productive.
These same tools can be used to teach your whole team how to be more effective and more productive while taking a lot of the stress out of their life.
Simply CLICK HERE and we will deliver a tip every other day to your inbox.
All the best,
Rick W. Wallace
President/Business Coach
Next Level Coaching LLC
More Money, More Time, Better Team
716-479-7719
“ Not enough time to get it all done”!
53% of those surveyed said this is one of their top 3 pains.
The best solution?
If you experience this Pain , then I have one part of the solution – the “HOW TO” and it is FREE – but the second part is the key :
Do you have the WANT TO? The commitment to start some new habits. It isn’t hard, it just takes a few key actions, but it requires commitment.
If you are ready to deal with this big issue then keep reading:
I have developed a series of 5 Proven Tips from the best people in the business - which include coach’s letters, videos and audios that will walk you through how to wrestle this pain to the ground and become a much more effective leader and person.
It’s Free all you have to do is CLICK HERE and sign up and you will receive one every other day for 10 days. Block your calendar for 15 minutes each of those days and focus on this HOW TO. This is not the usual list making, a,b,c ranking stuff – this is simple and logical steps to be more productive.
These same tools can be used to teach your whole team how to be more effective and more productive while taking a lot of the stress out of their life.
Simply CLICK HERE and we will deliver a tip every other day to your inbox.
All the best,
Rick W. Wallace
President/Business Coach
Next Level Coaching LLC
More Money, More Time, Better Team
716-479-7719
Thursday, December 16, 2010
3 tips to improve your email marketing
3 Tips to
Improve Your Email Marketing
Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.
Give subscribers what they want.
The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. Why? Because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will skyrocket.
So offer something of value in every email you send, such as industry research, tips and tricks, discounts, and more. Not only will this establish your credibility as an expert, it will reduce spam complaints.
Get to know your readers.
In order to deliver relevant content, you need to Define and profile your Ideal Customer there wants, needs, pains and fears. If you don't already know the answer, you can find out by conducting an NPS survey and then calling and interviewing 5-7 customers that represent your Ideal Customer you like them and they value and love doing business with you. Ask them the questions above. .
Once you know what their wants, needs , pains and fears are you can begin to offer them relevant information that will address those issues. Guess what? There are people just like them out there who share these same issues and will be attracted to your “free information” . This knowledge will help you send relevant messages to each person.
Have a Marketing Machine setup to automatically follow up.
By signing up and asking for your “offer” they now have give you permission to follow up and have ongoing conversations with them. Don’t sell keep sending them more relevant information in the form of Tips, White papers, E-newsletters that don’t sell but instead educate and inform. These should be set up and sent out automatically on a regular basis. Over time something will trigger them and they will be ready to buy and when that time comes they will trust you and contact you.
Improve Your Email Marketing
Look at your inbox. Chances are that it is packed with emails - all screaming for your attention. As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.
Give subscribers what they want.
The most impactful thing you can do to improve your email marketing is to send relevant and interesting emails. Why? Because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will skyrocket.
So offer something of value in every email you send, such as industry research, tips and tricks, discounts, and more. Not only will this establish your credibility as an expert, it will reduce spam complaints.
Get to know your readers.
In order to deliver relevant content, you need to Define and profile your Ideal Customer there wants, needs, pains and fears. If you don't already know the answer, you can find out by conducting an NPS survey and then calling and interviewing 5-7 customers that represent your Ideal Customer you like them and they value and love doing business with you. Ask them the questions above. .
Once you know what their wants, needs , pains and fears are you can begin to offer them relevant information that will address those issues. Guess what? There are people just like them out there who share these same issues and will be attracted to your “free information” . This knowledge will help you send relevant messages to each person.
Have a Marketing Machine setup to automatically follow up.
By signing up and asking for your “offer” they now have give you permission to follow up and have ongoing conversations with them. Don’t sell keep sending them more relevant information in the form of Tips, White papers, E-newsletters that don’t sell but instead educate and inform. These should be set up and sent out automatically on a regular basis. Over time something will trigger them and they will be ready to buy and when that time comes they will trust you and contact you.
Wednesday, November 24, 2010
Leadership - Expectations vs. Agreements
According to Jim Collins the author of Good to Great, one of the best business books ever written, to have a great company you have to answer these 3 questions with a yes.
Do we have the right people, doing the right things, right?
Well my coach Steve Chandler has always stressed that you can't get people to do things right through setting Expectations. He believes only in Agreements.
Having trouble managing and leading people - read on - it works!
Human beings were not put on this planet to live up to the expectations of others. They weren't put here for that. They know that deep down. They have a rebellious, free spirit in them that knows it was not put here to live up to another mortal human being's expectations.
Therefore, whenever you use the "expectation" word, you create rebellion, and you create less likelihood that what you expect will happen. Less likelihood by expecting it!!!! So by expecting something, you make it go away--you don't draw it to you. You chase it away because it's toxic, it's cowardly, it's radio-active, it is cancerous. Expectation is.
I can't stress it enough. I've never seen expectations work as sound self-programming. Any kind of positive benefit in any relationship (personal or otherwise) -- I've never seen it work. I've never seen it bring people closer together. I've never seen it make one partner more faithful. I've never seen it do anything, but damage. Terrible damage. Every time it is used inside the human system.
Now what I have seen work beautifully on the other hand, in the other way, is agreements. So the person's late for a meeting. I meet with him and say, "Let's you and I create an agreement and I'll tell you why I'm requesting we create an agreement. I would like to have you at the meeting…the whole meeting from beginning to end every time. You are that valuable to me. You're that important to me. You're that important to the rest of the team. Your strolling in late does not work for me. It's not wrong, it's not unjustified, it simply does not work in what I'm creating. Now let's you and I talk so we can get an agreement; and an agreement is something that works for you, otherwise, I don't want you to agree to it."
So we work on an agreement together, I understand the other person's concerns, they were in another person's meeting that morning that got out late. We find a way to have that not be the case anymore. We agree. We shake hands. We now have an agreement.
If you want people to do something, create an agreement. Don't just "expect" them to do it. They won't. Or, haven't you noticed?
Do we have the right people, doing the right things, right?
Well my coach Steve Chandler has always stressed that you can't get people to do things right through setting Expectations. He believes only in Agreements.
Having trouble managing and leading people - read on - it works!
Human beings were not put on this planet to live up to the expectations of others. They weren't put here for that. They know that deep down. They have a rebellious, free spirit in them that knows it was not put here to live up to another mortal human being's expectations.
Therefore, whenever you use the "expectation" word, you create rebellion, and you create less likelihood that what you expect will happen. Less likelihood by expecting it!!!! So by expecting something, you make it go away--you don't draw it to you. You chase it away because it's toxic, it's cowardly, it's radio-active, it is cancerous. Expectation is.
I can't stress it enough. I've never seen expectations work as sound self-programming. Any kind of positive benefit in any relationship (personal or otherwise) -- I've never seen it work. I've never seen it bring people closer together. I've never seen it make one partner more faithful. I've never seen it do anything, but damage. Terrible damage. Every time it is used inside the human system.
Now what I have seen work beautifully on the other hand, in the other way, is agreements. So the person's late for a meeting. I meet with him and say, "Let's you and I create an agreement and I'll tell you why I'm requesting we create an agreement. I would like to have you at the meeting…the whole meeting from beginning to end every time. You are that valuable to me. You're that important to me. You're that important to the rest of the team. Your strolling in late does not work for me. It's not wrong, it's not unjustified, it simply does not work in what I'm creating. Now let's you and I talk so we can get an agreement; and an agreement is something that works for you, otherwise, I don't want you to agree to it."
So we work on an agreement together, I understand the other person's concerns, they were in another person's meeting that morning that got out late. We find a way to have that not be the case anymore. We agree. We shake hands. We now have an agreement.
If you want people to do something, create an agreement. Don't just "expect" them to do it. They won't. Or, haven't you noticed?
Sunday, November 14, 2010
What's wrong with Comfort and Security?
My coach Steve Chandler sent me a great post the other day with a 15 minute audio on the distinction between Challenge vs. Comfort. He, and every personal development guru in the world, focuses on "thinking" - the way we think as being the root of all of our problems and fears.
We have a choice how we think. Yes it is a simple choice between negitive vs. positive.
But Steve takes this a few steps further. Here is an outtake from his post and the link to the audio is below. It's in MP3 format so you can download it or simply listen. Pass it on to anyone you know that needs to be inspired to take on challenges.
"It's my thinking that weighs me down. That's, in fact, the only thing that can ever weigh me down. My own thinking. So to get back in the ZONE I want to challenge and eliminate any thinking that is weighing me down. So now what will lift me up? New thinking? NO!
I need to stop all the thinking. Stop trying to replace negative thoughts with positive thoughts. Thinking is overrated. Doing is underrated. DOING is the most underrated thing there ever was."
https://www.box.net/shared/8156c7kr5m
Steve
We have a choice how we think. Yes it is a simple choice between negitive vs. positive.
But Steve takes this a few steps further. Here is an outtake from his post and the link to the audio is below. It's in MP3 format so you can download it or simply listen. Pass it on to anyone you know that needs to be inspired to take on challenges.
"It's my thinking that weighs me down. That's, in fact, the only thing that can ever weigh me down. My own thinking. So to get back in the ZONE I want to challenge and eliminate any thinking that is weighing me down. So now what will lift me up? New thinking? NO!
I need to stop all the thinking. Stop trying to replace negative thoughts with positive thoughts. Thinking is overrated. Doing is underrated. DOING is the most underrated thing there ever was."
https://www.box.net/shared/8156c7kr5m
Steve
Wednesday, October 20, 2010
It is not what you do .......
When it comes to comparing superachievers and everyone else, it has less to do with what they do and more to do with what they don’t do.
Saying “yes” is easy; saying “no” is much harder, but it is the master skill of success.
In a world where we are constantly being tugged on from a thousand different directions, your ability to be productive and ultimately achieve your big hairy audacious goals has more to do with all the things you DON’T do versus the things you do.
Put it this way: For everything you say “yes” to you are saying “no” to something else… and you only have so much time. For most people, the ability to do MORE is impossible; you are already overwhelmed and working yourself to exhaustion 24/7.
Doing MORE is not the answer. Doing less is. Focus on the Right Things and let the little things fall in place. 20% of what you do provides 80% of the results
Saying “yes” is easy; saying “no” is much harder, but it is the master skill of success.
In a world where we are constantly being tugged on from a thousand different directions, your ability to be productive and ultimately achieve your big hairy audacious goals has more to do with all the things you DON’T do versus the things you do.
Put it this way: For everything you say “yes” to you are saying “no” to something else… and you only have so much time. For most people, the ability to do MORE is impossible; you are already overwhelmed and working yourself to exhaustion 24/7.
Doing MORE is not the answer. Doing less is. Focus on the Right Things and let the little things fall in place. 20% of what you do provides 80% of the results
Monday, October 11, 2010
Facing the Enemies Within - Jim Rohn
We are not born with courage, but neither are we born with fear. Maybe some fears are brought on by your own experiences, by what someone has told you, by what you've read in the papers. Some fears are valid, like walking alone in a bad part of town at two o'clock in the morning. But once you learn to avoid that situation, you won't need to live in fear of it.
Fears, even the most basic ones, can totally destroy our ambitions. Fear can destroy fortunes. Fear can destroy relationships. Fear, if left unchecked, can destroy our lives. Fear is one of the many enemies lurking inside us.
Let me tell you about five of the other enemies we face from within. The first enemy that you've got to destroy before it destroys you is indifference. What a tragic disease this is. "Ho-hum, let it slide. I'll just drift along." Here's one problem with drifting: you can't drift your way to the top of the mountain.
The second enemy we face is indecision. Indecision is the thief of opportunity and enterprise. It will steal your chances for a better future. Take a sword to this enemy.
The third enemy inside is doubt. Sure, there's room for healthy skepticism. You can't believe everything. But you also can't let doubt take over. Many people doubt the past, doubt the future, doubt each other, doubt the government, doubt the possibilities and doubt the opportunities. Worst of all, they doubt themselves. I'm telling you, doubt will destroy your life and your chances of success. It will empty both your bank account and your heart. Doubt is an enemy. Go after it. Get rid of it.
The fourth enemy within is worry. We've all got to worry some. Just don't let it conquer you. Instead, let it alarm you. Worry can be useful. If you step off the curb in New York City and a taxi is coming, you've got to worry. But you can't let worry loose like a mad dog that drives you into a small corner. Here's what you've got to do with your worries: drive them into a small corner. Whatever is out to get you, you've got to get it. Whatever is pushing on you, you've got to push back.
The fifth interior enemy is over-caution. It is the timid approach to life. Timidity is not a virtue; it's an illness. If you let it go, it'll conquer you. Timid people don't get promoted. They don't advance and grow and become powerful in the marketplace. You've got to avoid over-caution.
Do battle with the enemy. Do battle with your fears. Build your courage to fight what's holding you back, what's keeping you from your goals and dreams. Be courageous in your life and in your pursuit of the things you want and the person you want to become.
Fears, even the most basic ones, can totally destroy our ambitions. Fear can destroy fortunes. Fear can destroy relationships. Fear, if left unchecked, can destroy our lives. Fear is one of the many enemies lurking inside us.
Let me tell you about five of the other enemies we face from within. The first enemy that you've got to destroy before it destroys you is indifference. What a tragic disease this is. "Ho-hum, let it slide. I'll just drift along." Here's one problem with drifting: you can't drift your way to the top of the mountain.
The second enemy we face is indecision. Indecision is the thief of opportunity and enterprise. It will steal your chances for a better future. Take a sword to this enemy.
The third enemy inside is doubt. Sure, there's room for healthy skepticism. You can't believe everything. But you also can't let doubt take over. Many people doubt the past, doubt the future, doubt each other, doubt the government, doubt the possibilities and doubt the opportunities. Worst of all, they doubt themselves. I'm telling you, doubt will destroy your life and your chances of success. It will empty both your bank account and your heart. Doubt is an enemy. Go after it. Get rid of it.
The fourth enemy within is worry. We've all got to worry some. Just don't let it conquer you. Instead, let it alarm you. Worry can be useful. If you step off the curb in New York City and a taxi is coming, you've got to worry. But you can't let worry loose like a mad dog that drives you into a small corner. Here's what you've got to do with your worries: drive them into a small corner. Whatever is out to get you, you've got to get it. Whatever is pushing on you, you've got to push back.
The fifth interior enemy is over-caution. It is the timid approach to life. Timidity is not a virtue; it's an illness. If you let it go, it'll conquer you. Timid people don't get promoted. They don't advance and grow and become powerful in the marketplace. You've got to avoid over-caution.
Do battle with the enemy. Do battle with your fears. Build your courage to fight what's holding you back, what's keeping you from your goals and dreams. Be courageous in your life and in your pursuit of the things you want and the person you want to become.
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