Focus Until You Finish

"Rick is the catalyst that came in and got me focused on the Right Things and numbers. I had a good company but I was stressed out and always reacting. He got me focused, provided a system to ensure we "focused until we finished things" and the results are a doubling of sales and profits and a lot less stress. This is fun again."

- Keith Koetting , Owner North Texas Sales and Distribution

The best coaches in the world have a simple formula. They want to see numbers. They look at what activities created those numbers.They figure out what needs to be done to hit more of those numbers. They teach people to focus on what needs to be done.

It sounds painfully simple, but most people don't do it. They focus on other things, almost at random. They focus on other people. They focus on what other people think of them.They focus on their problems. They focus on their self-doubts. They do not focus on what needs to be done.

People failing at work do the same thing. If I'm feeling guilt or anxiety or anything unpleasant, I then focus on what might change this feeling. A chat with a friend?

A visit to an entertaining web site? A trip to the coffee and cookie room? An angry, lengthy email to some other department in the company? Just to get this feeling off of my chest? How about an early movie in the name of going "into the field" for the rest of the day?

After a long enough period of doing these mood-altering activities, I think something is wrong. I need some special new training to sell more. Maybe someone can come in and teach me Active Cognitive Control! Maybe they have treatment centers for chronic under-achievers. Or, even better, government programs.

They probably will someday. But the best ones will end up teaching you what you already knew at age six. If you want something, focus on it. Focus on it until you get it.

Best life,
Steve Chandler

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