Tuesday, May 19, 2015

Employee Net Promoter Score

 "Up to 87 percent of America's workforce is not able to contribute to their full potential because they don't have passion for their work."

- Deloitte Center for the Edge
                 
You have probably heard about the Net Promoters Score from me or others - the one question survey for customers used by companies all over the US. It is the best customer survey I have found and that one question is the most powerful question I know - it gets to the heart of what you want to know.

"On a scale of 1 -10 how likely would you be to refer (your company name) to your friends and associates?"

Then there is a follow up question I like to add: "What experiences have you had with us that reflected as to how you answered to first question."

Powerful stuff and it gets to heart of the matter in two simple questions. A 9 or 10 means they love us, are our promoters and would, without hesitation, refer us to others. A 6,7, or 8 means they are passive. They don't hate us but would probably not refer us. And a 1-5 means that they do not like us and are detractors - they will tell others to avoid us.

So think about this - what if we used these same questions of our employees, via third party, anonymously, so they felt safe in answering?

"On a scale from 1-10 how likely would you be to refer a friend or associate to come to work here?"

Question 2 - "Based on your answer to the first question, what do you like or dislike or do you see missing at work that reflected on your answer?"

Do you want a more profitable company? Do you want to have 'A' Players in every position? Do you want more productivity and less stress and drama? Do you want people who are accountable for results, not just for being busy?

Then you need to develop a culture that attracts the best people and one where people like coming to work every day.

Before you can do that, you need to see where you are, what your employees think, want and need and then you can begin slowly to address it.

You can do this survey simply - via Survey Monkey - or we can do the survey for you - just get me the emails.

Regards,

Rick Wallace

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