"No matter how much you've achieved, no matter how
far you've gone, no matter how much power you've garnered, you are
vulnerable to decline."
- From Jim Collins' (Good to be Great and Great By
Choice)
Years after Jim Collins wrote the
classic book, "Good to
Be Great" several of the companies featured in the book went
down - like Kodak. So he began a study of these businesses and found some
common threads and wrote the book
"How the Mighty Fall".
Here
are Jim Collins' 5 Stages of Decline as he outlined in "How the Mighty Fall",
along with some questions to consider whether you are showing any of the signs.
Stage 1: Hubris Born of Success
·
Do you think
that luck or chance had no role in your successes?
·
Do you think
there is no need to stay vigilant and plan for the unexpected because you
are making the right decisions and doing the right things to remain successful?
·
Do you take
full credit for your successes and assume the attitude that your company is so
great, you can take on anything?
Stage 2: Undisciplined Pursuit of More
·
Have you
branched out to new areas (products, geographical regions, ventures) that may
be outside of your expertise or your ability to execute well?
·
Have you
grown so much so fast that you are no longer able to take the time to fill the key seats
in your organization with the right people?
·
Are you
growing so fast that you are not able to scale or achieve the same level of
excellence that once made your company great?
Stage 3: Denial of Risk and Peril
·
Do you find
yourself putting a positive spin on ambiguous data or overly emphasizing
positive data while downplaying negative data?
·
Have your
people stopped coming to you with their concerns or voicing disagreement
with your decisions?
·
Do you feel
that external factors are largely responsible for problems in your company?
·
Are you
unconcerned about the mounting evidence that your company is beginning to fall
because you can "explain away" this evidence?
Stage 4: Grasping for Salvation
·
Are you
looking for a "silver bullet" to get your company back on the right
track?
·
Do you
believe that your company will recover if you can just find a new charismatic,
visionary leader? A new product or a bold new strategy? An exciting new company
culture?
·
Have you
abandoned your disciplined 20 mile march that
made you great in the first place in search of a quick fix?
Stage 5: Capitulation to Irrelevance or Death
·
Have your
repeated attempts to find salvation for your company left you financially
depleted and emotionally demoralized?
·
Have you
given up hope of building a company with a great future?
If
you answered "Yes" to any of these questions, you may be showing some
signs of decline.
Luckily,
this does not mean that your company is doomed! Collins is very clear that his
research indicates that the stages of decline are reversible. He states,
"Most companies eventually fall, and we cannot deny this fact. Yet our
research indicates that organizational decline is largely self-inflicted, and
recovery largely within our own control."
Maybe
it is time you took a step back and answered the questions above. Catch
yourself and your company now and begin the road back to success.