Do You Have A People Strategy?

"Successful people ask better questions, and as a result, they get better answers."

- Tony Robbins  

 

From Seth Godin:

Hard to imagine a consultant or investor asking the CMO, "So, what's your telephone strategy?"

We don't have a telephone strategy. The telephone is a tool, a simple medium, and it's only purpose is to connect us to interested human beings.

And then the internet comes along and it's mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.

No, we don't.

It's still people. We still have one and only one thing that matters, and it's people.

All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them?

(Rick Editorial: I would add, do you know your Ideal Customer? Their pains and fears? Are you offering unique solutions to these pains and fears? Are you talking about them and not you?)

Figure out the people part and the technology gets a whole lot simpler.

All the best,

Rick Wallace