Serve and Your Success Will Come

"Go out and mow a lawn."

- Michael McNeil 
(What? Listen to the 4 minute audio below)

A few years ago I traveled to the west coast to attend coaching school with Steve Chandler. He remains my coach and mentor, and in the class was a guy named Michael McNeil who was a well-known coach in his own right. Steve always talked about the fact you cannot "sell" coaching. People have to want it and be fully committed to it for it to pay dividends and work.

Of course as an old marketing/sales guy that threw me for a loop. Then how was I going to get any clients?

He said be a coach and serve people. In fact, he convinced me that that is the way every business should operate. Don't sell, don't please, simply serve and you will become successful. You know, it works. It has worked for me and it works for my clients.

Every time I have proposed to a client that they have to find a way to serve their prospects I get push back like, "I can't afford to do that" or "I can't give my ideas and solutions out to everyone, then they won't need me", etc.

You will be much more successful serving (i.e. demonstrating what you can do for them) than spending all your time and money trying to sell them on what you do. Think of it as a cost of marketing. That time you spend serving can then be weighed against the return in sales and leads. It will be the best ROI you have ever had.

What could you offer prospects for FREE that would demonstrate the value your product or service and how it solves the pains of your Ideal Customers?

Listen to this  4 minute audio from Michael on this - mowing lawns.

All the best,

Rick Wallace