He Gets It - Do You?

 "Some people have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can."

-- Willis R. Whitney

Jacob Sapochnick, Attorney

Who the heck is he? Well, John Assaraf, Author of The Answer, introduced him to me via a video the other day. John uses Content/Information Marketing techniques with the best of them. I get a weekly TIP from him, like I do from Seth Godin, Vern Harnish, Steve Chandler and several others. They practice content marketing, giving away free information, slowly becoming authorities in their markets. I have been working diligently to convince clients that we all need to be serving vs. pleasing (selling). This sharing of information, creating a hub or platform for sending it out, and putting it on your website will create a great stream of leads and new customers, while serving the customers you have.

Marketing has changed and you have to change to get the return on the dollars you spend.

Watch this 16 minute video with Jacob on how he has built a large, growing law practice which has double and tripled in size each year as he has employed this strategy. Maybe not all of the tactics are something you want to do but the strategy - building a hub, sharing information everywhere you can and serving not selling - will work for you too. He talks about trust and giving everything he knows away for free and how that generates new business every day. It works -just listen to what Jacob has to say. 
 

What One Lawyer Did Differently To Get A Massive Amount of Leads & Sales

 
All the best,
Rick Wallace