Marketing - Are you Feeling the Pain?

"If you want to be the best in the world make your world smaller." 

- Seth Godin

"Making money is easy - find someone with a problem

 and solve it for them."

- Steve Chandler

These two quotes have a lot in common and are the secret to great sales and marketing processes and programs.

Just take a look at your competitors' homepage and then your own. Do they all focus on the company? When the business was founded, great products, great services, etc?

(Hint: Do you have this problem? Do you fear your marketing is not working? I'm using the technique - find someone with a problem and solve it for them - to get those of you that do have this problem to watch the video below.)

Don't feel alone, but see this as the first warning sign that you have a weak message and a weak marketing process and program. No one cares about you - they care about themselves. What is their pain, fear, need or want?

There is a much better strategy, one that works and is unique in the marketplace. I did this 42 minute presentation a few years ago, pulled it out for a new client the other day and thought it would be helpful to others. It is chock full of the best practices from the great marketers' of your time.

It works and it will work for you because it is based on some universal truths, not BELIEFS, carried over from the last century about how to do marketing. The way I did it for 35 years in corporate America and the way 95% of companies still do it today. 

Man I wish I knew then what I know now. 

These concepts and techniques have worked for me and for my clients.

Click here for this 42 minute presentation  on how to kick start your marketing programs and processes.  Enjoy and begin to find problems (pains and fears) and then solve them uniquely for your "world". You'll make more money.